Audience Engagement
Whose Local News? Online Avenues to Trust With Diverse Audiences
- Mukhtar Ibrahim
- Priscilla Villarreal
- Brenda Murphy
- Rocio Tirado
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Moderated by Daniela Gerson
Three innovating digital newsrooms share how they are connecting with communities that local news outlets were failing to reach. Their techniques include viral live video, SMS and...
Make FOIA Work: Participatory Design Field Guide
Can journalists employ Freedom of Information Act requests to meaningfully engage communities in dialogue about issues that matter to them? How might FOIA, data, and information...
Rebekah Monson on Email Newsletters
- Rebekah Monson
From the 2019 Accelerate: Local News Summit in Denver, Colorado, WhereByUs’ Rebekah Monson presents on Email Newsletters
Sandra Clark on Audience Engagement in Local News
- Sandra Clark
From the 2019 Accelerate: Local News Summit in Denver, Colorado, WHYY’s Sandra Clark presents on Local News Audience Engagement
Alerts, Apps and Algorithms: Loyalty in a Mobile-First World
- Coleen OLear
- Emily Ingram
- Nathalie Malinarich
- Mark Alford
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Moderated by Emily Bell
The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are ...
Beyond Audiograms: Audience Engagement in Podcasting
- Alex Laughlin
- Brianne O'Brien
- Ashley Alvarado
- Byard Duncan
Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat...
Beyond Facebook: How to Survive and Thrive After Newsfeed Changes
- Meena Thiruvengadam
- Sari Zeidler
- Bobby Blanchard
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Moderated by John Levitt
When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...
Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More
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Moderated by Penny Riordan
There are so many types of tech tools and strategies out there that can help publishers and content creators build a greater and more loyal audience. You can choose to develop...
Email as a Driver of Innovation and Loyalty (Yes, Email)
- Eva Scazzero
- Dheerja Kaur
- Roy Schwartz
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...