Email as a Driver of Innovation and Loyalty (Yes, Email)
September 12, 2018
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.
This session is designed for:
- Newsrooms that want to learn how to incubate loyalty with emails
- Anyone who is interested in defining “product” in the email space
- Product managers looking to build out their toolbox