Email as a Driver of Innovation and Loyalty (Yes, Email)

Presented at ONA18
September 12, 2018
More from this event →

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

  • Newsrooms that want to learn how to incubate loyalty with emails
  • Anyone who is interested in defining “product” in the email space
  • Product managers looking to build out their toolbox

Speakers

Eva Scazzero
Product Manager, Quartz
Dheerja Kaur
Head of Product and Design, theSkimm
Roy Schwartz
Co-founder and President, Axios
Session Audio

Social Conversation

Related Resources

ONA18

Why Should I Care About AI?

  • Paul Cheung
  • Lisa Gibbs
  • Latoya Peterson
  • Meredith Broussard

From the autonomous systems driving the Facebook News Feed to enabling ever more believable fake audio and video, AI is poised to have a major role in shaping the future of news...

ONA18

Are You Running an Experiment, or Just Winging It?

  • Sarah Schmalbach
  • Sasha Koren

Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the...

ONA18

Augmented Reality is Your Next Immersive Content Experiment

Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality,...