Email as a Driver of Innovation and Loyalty (Yes, Email)

Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

• Newsrooms that want to learn how to incubate loyalty with emails
• Anyone who is interested in defining “product” in the email space
• Product managers looking to build out their toolbox

Speakers

Eva Scazzero

Product Manager, Quartz

Dheerja Kaur

Head of Product and Design, theSkimm

Roy Schwartz

Co-founder and President, Axios