Email as a Driver of Innovation and Loyalty (Yes, Email)

Presented at ONA18
September 12, 2018
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Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement opportunities, newsrooms can, ultimately, give readers something great to love in their emails.

This session is designed for:

  • Newsrooms that want to learn how to incubate loyalty with emails
  • Anyone who is interested in defining “product” in the email space
  • Product managers looking to build out their toolbox

Speakers

Eva Scazzero
Product Manager, Quartz
Dheerja Kaur
Head of Product and Design, theSkimm
Roy Schwartz
Co-founder and President, Axios
Session Audio

Social Conversation

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