Deep Dive into Audience Engagement: New Tools, Personalization, Audio, and More

Presented at ONA18
September 12, 2018
More from this event →

There are so many types of tech tools and strategies out there that can help publishers and content creators build a greater and more loyal audience. You can choose to develop your own or use something that already exists, but the important thing is for newsrooms to experiment and find ways of improving how they are engaging their existing and potential audience. The right time to build, find, and start using those tools and strategies was yesterday. Don’t fall further behind! Join us for a deep dive into audience engagement that includes small group discussions about new ways to empower your audience, personalize content to your readers and use audio to develop meaningful, loyal relationships.

This session is designed for:

  • Newsrooms feeling like their audience engagement tactics stop at a general newsletter or pushing content via social media
  • Folks looking for inspiration through new strategies and tools to create a loyal audience
  • Smaller budget outlets who are worried audience engagement means you need to spend a lot of money

Speakers

Hersh Patel
Founder and CEO, Hindsight
Adam Shapiro
Co-Founder, AlertMe
Amelia Chen
Director of Media Partnerships, Public Good
Jeff Kofman
CEO and Founder, Trint
Julia Haslanger
Engagement Consultant Team Lead, Hearken
Adwoa Boakye
Founder, RecRoom

Moderators

Penny Riordan
Director of Digital Audience Engagement, Gatehouse Media
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA18

Let’s Talk About What Works With Local

  • JJ Hensley
  • Steven Waldman
  • Amy Adams Harding
  • Lance Knobel
  • Moderated by Chrissy Towle

In a set of lightning sessions with journalists, researchers, publishers and technologists from across North America, you’ll hear first hand about what key leaders are thinking...

ONA18

Blockchain to Power Journalism

  • David Turner
  • Vivian Schiller
  • Moderated by David Cohn

Beyond the hairpin twists of crypto fortunes, blockchain is the foundational technology of an emerging culture ecosystem. In this singular moment, media producers have the...

ONA18

How to Please Every Platform and Make Video Distribution Work

  • Ashley Codianni
  • Andrew Springer
  • Nadine Ajaka

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...