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547 results
Are You Running an Experiment, or Just Winging It?
- Sarah Schmalbach
- Sasha Koren
Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the...
Augmented Reality is Your Next Immersive Content Experiment
Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality,...
Beyond Audiograms: Audience Engagement in Podcasting
- Alex Laughlin
- Brianne O'Brien
- Ashley Alvarado
- Byard Duncan
Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat...
Beyond Facebook: How to Survive and Thrive After Newsfeed Changes
- Meena Thiruvengadam
- Sari Zeidler
- Bobby Blanchard
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Moderated by John Levitt
When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...
Blockchain to Power Journalism
- David Turner
- Vivian Schiller
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Moderated by David Cohn
Beyond the hairpin twists of crypto fortunes, blockchain is the foundational technology of an emerging culture ecosystem. In this singular moment, media producers have the...
Breaking Records and Answering Questions: Nordic Local Election Coverage
- Magnus Bjerg
- Fredrik Laurin
- Teemo Tebest
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Moderated by Sarita Blomqvist
Few news sites’ best-ever traffic day was a local election, but for one Danish publisher, hyperlocal, highly-personalized mobile applications helped hook readers like never...
Building Better Tools to Understand Voters and Their Choices
- David Scott
- Ashley Alvarado
- Peter Beshai
- Julia Haslanger
By using emerging technologies in public opinion polling, social listening and personalized research as well as innovative audience engagement strategies, journalists can move...
Building Sources and Trust in Hard-to-Reach Communities
- Rachel Glickhouse
- María Sánchez Díez
- Julia B. Chan
Reporting on marginalized and hard-to-reach communities is particularly challenging, intensive work, but engaged reporting — across a variety of mediums — holds the key to...
Building Your Freelancer Brand: Pitch Editors, Tell Stories, Get Paid
- Kristen Lepore
- Usha Sahay
- Ankita Rao
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Moderated by Meena Thiruvengadam
Freelancers without institutional affiliation rely on editors to survive, but are often working blind about what they look for and how they field pitches. Learning how to...