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550 results
A Seat at the Table
- Elena Bergeron
- Sharon Chan
- Kristie Gonzales
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Moderated by Noelle Swan
Women and communities of color are underserved and underrepresented in digital news, as with every other major institution and field of work. What they need and demand is nothing...
Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column
- Alex Samuels
- Evan Mackinder
- D. Patrick Rodgers
A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an ...
Alerts, Apps and Algorithms: Loyalty in a Mobile-First World
- Coleen OLear
- Emily Ingram
- Nathalie Malinarich
- Mark Alford
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Moderated by Emily Bell
The best audiences are those that are engaged across multiple platforms. In what is rapidly becoming a mobile-first world, news aggregators, push alerts and various algorithms are ...
Are You Running an Experiment, or Just Winging It?
- Sarah Schmalbach
- Sasha Koren
Running an actual experiment can teach you a lot quickly. Winging it looks similar, but actually kills the momentum to try new things. In short, you need to be able to answer the...
Augmented Reality is Your Next Immersive Content Experiment
Virtual reality journalism has seen challenges in reaching a mass audience, offering possibilities in immersive storytelling but requiring additional hardware. Augmented reality,...
Beyond Audiograms: Audience Engagement in Podcasting
- Alex Laughlin
- Brianne O'Brien
- Ashley Alvarado
- Byard Duncan
Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat...
Beyond Facebook: How to Survive and Thrive After Newsfeed Changes
- Meena Thiruvengadam
- Sari Zeidler
- Bobby Blanchard
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Moderated by John Levitt
When you rely on Google and Facebook for traffic, you are at serious risk when the algorithm changes, especially when it suddenly moves to deprioritize news. Newsrooms can hedge...
Blockchain to Power Journalism
- David Turner
- Vivian Schiller
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Moderated by David Cohn
Beyond the hairpin twists of crypto fortunes, blockchain is the foundational technology of an emerging culture ecosystem. In this singular moment, media producers have the...
Breaking Records and Answering Questions: Nordic Local Election Coverage
- Magnus Bjerg
- Fredrik Laurin
- Teemo Tebest
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Moderated by Sarita Blomqvist
Few news sites’ best-ever traffic day was a local election, but for one Danish publisher, hyperlocal, highly-personalized mobile applications helped hook readers like never...