Mythbusters: Dispelling Common Misconceptions About Mobile Readers

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join SmartNews in a data-driven discussion that will dispel many of these myths and examine emerging trends in mobile consumption.


Speakers

Jodi Donner
Media Business Development, SmartNews
Genie Ko
Senior Product Marketing Manager, SmartNews
Brenna Crosby
Content, SmartNews
Related Tags
Related Topics
Additional Reading

Related Resources

ONA21

Building a Culture of Inclusion

  • Alan Ramos
  • Namrata Suri
  • Lucy Feldman
  • Moderated by Sue Suh

Leaders at TIME have collaborated with passionate employees to cultivate an organizational culture built upon trust, integrity, inclusion and respect. Hear from Sue Suh,...

ONA21

Telling Climate Change Stories That Matter: From Impacts to Solutions

Climate change is the biggest and most under-reported story of our time. It affects our health, safety, and wallets, but most people are unaware of the connections. We discuss...

ONA21

How To Turn Your Newsletter Into a Revenue-Generating Machine Using Content and First-Party Data

  • Tessa Sproule
  • Nicole Flynn
  • Moderated by Sana Farooqui

The way digital content creators work with sponsors and advertisers is changing dramatically. We believe the new cookie-less, tracking-less world is going to level the playing...