Mythbusters: Dispelling Common Misconceptions About Mobile Readers

Presented at ONA21
June 21, 2021
More from this event →

This resource is sponsored by:

There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join SmartNews in a data-driven discussion that will dispel many of these myths and examine emerging trends in mobile consumption.

Speakers

Jodi Donner
Media Business Development, SmartNews
Genie Ko
Senior Product Marketing Manager, SmartNews
Brenna Crosby
Content, SmartNews
Jump to Resources
Related Tags
Related Topics
Additional Reading

Session transcript

Related Resources
All Resources

ONA21

Hacked Your Beat? Asking the Right Questions When Cybercriminals Target Your Community

  • Katie Nickels
  • Julian Hayda

The ground-breaking shift to exclusively virtual services, collaboration, operations, education, and more as a consequence of the coronavirus pandemic, opened up huge...

ONA21

Driving Revenue Through Social

  • Nick Cicero
  • Julia Campbell

Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used...

ONA21

#TwitterForNews: Beyond 280 Characters

  • Eric Zuckerman
  • Tony Haile
  • Felecia Wellington
  • Matt Adams

Join us to hear about the latest tools and features Twitter is building to help journalists and publishers grow, monetize and engage their audience. Learn about Twitter’s...