Why It’s Critical for Your Business and Editorial Sides to Collaborate — and How to Do It Ethically and Effectively
September 12, 2018
Whether you come from a big, well-resourced newsroom or are operating on a shoestring budget, it should be a priority for the business and editorial sides of your outlet to find ways to collaborate. Both sides have the same goal: ensuring a great product that’s meaningful to the audience. Findings are showing that newsrooms that silo the two sides have a significantly harder time creating earned revenue than those cooperating. Join us for a discussion that dives into models and best practices of collaboration that also addresses how to avoid the challenges that may come about.
This session is designed for:
- Journalists skeptical of how to work with with the business side of their newsroom without compromising their ethics
- Publishers wanting guidance and ideas for collaboration and also have concerns about pushback and/or resources needed to be successful
- Business folks looking to more effectively collaborate and drive results