Take a Deep Dive into Video Programming: Building Credibility, Understanding AI, + Exploring New Tools

Presented at ONA18
September 12, 2018
More from this event →

Video is the dominant media form for the next generation of information audiences. Getting credible video in front of the right audience when they need it is the preeminent challenge for newsrooms around the world today. Doing that is the tricky part. In this session we’ll use small group discussions to workshop ideas around ethical AI in recommendation engines as well as how to augment your intelligence with data-driven strategies to build loyal audiences. In addition, we’ll explore how to build transparency into “black boxes” and how to use the next generation of programming tools to create and distribute the most compelling video stories.

This session is designed for:

  • Anyone currently working on or interested in video who is looking to explore issues of editorial credibility and utilizing new technologies.
  • Newsrooms looking to have a better understanding of taxonomy as it relates to recommendation algorithms and analytical insights.
  • Newsrooms of all sizes concerned they can’t improve their current video strategy because of their budget and programming limitations.

Speakers

Rohan Castelino
Vice President, Marketing, IRIS.TV
Tessa Sproule
Co-Founder and CEO, Vubble
Will Jamieson
CEO, Stream Live
Michael Shabun
Marketing Director - North America, Insta360

Moderators

Imaeyen Ibanga
Senior Producer, AJ+
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA18

Let’s Talk About What Works With Local

  • JJ Hensley
  • Steven Waldman
  • Amy Adams Harding
  • Lance Knobel
  • Moderated by Chrissy Towle

In a set of lightning sessions with journalists, researchers, publishers and technologists from across North America, you’ll hear first hand about what key leaders are thinking...

ONA18

Blockchain to Power Journalism

  • David Turner
  • Vivian Schiller
  • Moderated by David Cohn

Beyond the hairpin twists of crypto fortunes, blockchain is the foundational technology of an emerging culture ecosystem. In this singular moment, media producers have the...

ONA18

How to Please Every Platform and Make Video Distribution Work

  • Ashley Codianni
  • Andrew Springer
  • Nadine Ajaka

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental...