How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built custom digital analytic hubs. We’ll demo these tools, describe our approach to building them and discuss how they’ve empowered newsrooms to play an increasing role in growing audience and subscriptions.

This session is designed for:

• Newsrooms that would love access to custom digital analytics hubs
• Journalists trying to better understand the behavior behind their clickview data
• Anyone interested in understanding newsroom-oriented audience and subscriptions growth

Speakers

Kim Fox

Managing Editor, Audience and Innovation, Cal Matters

Sharon Chan

VP Innovation Product & Development, The New York Times

Josh Hart

Product Manager, The Seattle Times

Patrick Kerkstra

Managing Editor, Digital, Philadelphia Inquirer