Flacks ‘n Hacks: Re-Establishing Trust Between Journalists, Corporate Storytellers, and News Consumers

Presented at ONA21
June 21, 2021
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The last five years of polarization, media bashing, and misinformation have led to unprecedented levels of media distrust. This distrust has been compounded by shrinking newsrooms, falling ad revenue, and endless pitches from PR pros who outnumber journalists six to one. Whether you’re a journalist or in PR, learn about ways you can help bridge the trust gap using new levels of transparency, technology, and accountability. The three PR technology entrepreneurs in this conversation also discuss source qualification and transparency, the future of digital content distribution, and how AI can help improve the media ecosystem.

This session is designed for:

  • PR pros who want to contribute to a more honest media ecosystem
  • Journalists who are interested in learning about next-generation PR tools and tactics
  • Anyone interested in the future of news

Featuring

Jon Amar
Founder and CEO, Vetted
Gregg Castano
Chief Executive Officer, News Direct
Shandra Naegle
Head of Product, PRophet
Shandra Naegle
Head of Product, PRophet
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