Deep Dive into Video Programming: Building Credibility, Understanding AI, + Exploring New Tools

Presented at ONA18
September 12, 2018
More from this event →

Video is the dominant media form for the next generation of information audiences. Getting credible video in front of the right audience when they need it is the preeminent challenge for newsrooms around the world today. Doing that is the tricky part. In this session we’ll use small group discussions to workshop ideas around ethical AI in recommendation engines as well as how to augment your intelligence with data-driven strategies to build loyal audiences. In addition, we’ll explore how to build transparency into “black boxes” and how to use the next generation of programming tools to create and distribute the most compelling video stories.

This session is designed for:

  • Anyone currently working on or interested in video who is looking to explore issues of editorial credibility and utilizing new technologies.
  • Newsrooms looking to have a better understanding of taxonomy as it relates to recommendation algorithms and analytical insights.
  • Newsrooms of all sizes concerned they can’t improve their current video strategy because of their budget and programming limitations.

Speakers

Rohan Castelino
Vice President, Marketing, IRIS.TV
Tessa Sproule
Co-Founder and CEO, Vubble
Will Jamieson
CEO, Stream Live
Michael Shabun
Marketing Director - North America, Insta360

Moderators

Imaeyen Ibanga
Senior Producer, AJ+
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA18

(Re)writing Broadcast Scripts for Web

  • Kristen Reed
  • Erica Proffer
  • Moderated by Samanthi Dissanayake

When publishing to multiple platforms, broadcast producers face serious resource constraints and deadline challenges, too often default to simply throwing roughly edited TV...

ONA18

Machine Learning and You: Boost Audience Engagement, Change Readers’ Habits

  • Dan Ratner

The pervasiveness of news has led to a publication agnosticism that seriously threatens reader loyalty and audience engagement. Machine learning, through augmented content and...

ONA18

Making the Case for Making the Time: Notes From the Journalism Mentorship Collaborative

  • Moderated by Doug Mitchell

The Journalism Mentorship Collaborative, which launched in early 2018, aims to share best practices and fresh ideas for creating more inclusive mentoring opportunities in...