Newsletters
Email as a Driver of Innovation and Loyalty (Yes, Email)
- Eva Scazzero
- Dheerja Kaur
- Roy Schwartz
Believe it or not, emails can and should be great products that anchor and engender reader loyalty. By setting high expectations and productively managing engagement...
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
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Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...
How many newsletters do you need?
Many organizations are trying to reach a range of audiences – with different interests who like different types of content. We know that email newsletters are effective in...
Product Managing Your Newsletter
- Millie Tran
- Greg Galant
If you’re looking to launch a newsletter or tweak yours to help meet a more targeted user base, we're here to help. Two experts will discuss what it takes to create a great...