How many newsletters do you need?

Presented at ONA15
September 23, 2015
More from this event →

Many organizations are trying to reach a range of audiences – with different interests who like different types of content. We know that email newsletters are effective in reaching those audiences and that we need to fill them with good content. But if you have multiple beats and multiple content types, how many newsletters is enough newsletters? And how many is too many? Should they be run by a human or an algorithm? And finally – how do you know if something is a success?

Maureen Hoch is a senior editor at Harvard Business Review. She is the former managing editor for digital news at the PBS NewsHour and former global web editor for the World Bank. 

[soundcloud url=”https://api.soundcloud.com/tracks/227382822″ params=”color=ff9900&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false” width=”100%” height=”166″ iframe=”true” /]
Jump to Resources
Related Tags
Related Topics
Social Conversation

Related Resources

ONA15

Music Journalism and the Beat of Disruption

  • Rebecca Haithcoat
  • Senay Kenfe
  • Mikael Wood

The internet and social media have profoundly changed the way we listen to music. Artists build sophisticated sites and social presences to connect directly with fans, and...

ONA15

You and What Developer Army? Local Election Coverage Without a Large Team

  • Adam Nekola

Most newsrooms don’t have a huge roster of dedicated developers building digital tools for election coverage. So what can newsrooms do to engage voters? We’ll discuss how to...

ONA15

The 2015 Legal Panel

  • Gregg Leslie
  • Karlene Goller
  • Jean-Paul Jassy
  • Moderated by Alison Schary

Join us for this important staple of our conference, updated each year with fresh, relevant legal information. This interactive discussion will look at unique legal issues...