How Instagram Stories Helped Us to Double Traffic and Engage Audience

This event is possible through the support of Chorus by Vox Media Presenter: Franak Viačorka is a digital media strategist for U.S. Agency for Global Media and a Vice President...

• Audience Engagement

How to Make Facebook Work for Your Local Newsroom

• Alyssa Passeggio
• Elaine Piniat
• Emily Ristow

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics...

• Audience Engagement
• Local Journalism

Lessons From the Instagram Local News Fellowship

• Devin Smith
• Elaine Vydra
• Emily Dunn
• Grace Lett
• Moderated by Nico Gendron

This event is presented by Facebook In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship placing three of the journalism...

• Audience Engagement

Reddit: The Highly-Engaging Content Source That You May Be Overlooking

• Gabriel Sands
• Haley Correll
• Alexandra Ptachick
• Moderated by Anna Kim

Reddit’s 100k+ topic-oriented communities are a tremendously broad and deep resource for anyone sourcing stories, but can be frustratingly labyrinthian for the uninitiated. This...

• Audience Engagement

Texting To Your Audience

• David Cohn
• Katlyn Alo

The social channel that nobody’s talking about, mass texting, is a valuable tool to build close audience relationships and even generate revenue by reaching new audiences —...

• Audience Engagement
• Newsletters
• Product

The Readers You Have Or the Readers You Want?

• Andrew Losowsky
• Lilah Raptopoulos
• Ashley Alvarado

Few publications can honestly claim that they are reaching their ideal readership, but a major focus of all audience teams is giving your readers more of what they want. Attend...

• Audience Engagement
• Revenue

Whose Local News? Online Avenues to Trust With Diverse Audiences

• Mukhtar Ibrahim
• Priscilla Villarreal
• Brenda Murphy
• Rocio Tirado
• Moderated by Daniela Gerson

Three innovating digital newsrooms share how they are connecting with communities that local news outlets were failing to reach. Their techniques include viral live video, SMS and...

• Audience Engagement
• Diversity and Inclusion
• Local Journalism

Make FOIA Work: Participatory Design Field Guide

Can journalists employ Freedom of Information Act requests to meaningfully engage communities in dialogue about issues that matter to them? How might FOIA, data, and information...

• Audience Engagement
• Local Journalism
• Reporting