Lessons From the Instagram Local News Fellowship

Presented at ONA19
September 11, 2019
More from this event →

This resource is sponsored by:

This event is presented by Facebook

In June 2019, Instagram and the Missouri School of Journalism kicked off the Instagram Local News Fellowship placing three of the journalism school’s 2019 graduates in three metro newsrooms for a summer fellowship.

The three student journalists spent the summer working at The Boston Globe, the Minneapolis Star Tribune and the St. Louis Post-Dispatch helping the newsrooms build community and attract younger readers by rethinking and reinventing the papers’ Instagram strategy through local news coverage on Instagram. The student fellows also worked with high school students, from a high school without a student newspaper, in proximity to their assigned newsroom.

Nico Gendron, a 2018-2019 RJI Fellow, who worked with Instagram to oversee the Fellowship will moderate a panel featuring one of the student fellows and two of our newsroom mentors on the outcomes of this initiative and takeaways for other newsrooms who are establishing their own Instagram strategy to attract younger readers/subscribers.

This session is designed for:

  • Social Media, Audience Engagement and Product folks interested in rethinking their news outlet’s Instagram strategy
  • News outlets interested in learning how to better engage with younger readers (like Gen Z) via Instagram
  • News outlets trying to strike a balance between what team has creative control of the Instagram account

Speakers

Devin Smith
Senior Manager, Audience Engagement, Boston Globe Media
Elaine Vydra
Audience Development Manager & Online News Editor, St. Louis Post-Dispatch and STLtoday.com
Emily Dunn
Recent Graduate, Reynolds Journalism Institute, Missouri School of Journalism
Grace Lett
Recent Graduate, Reynolds Journalism Institute, Missouri School of Journalism

Moderators

Nico Gendron
2018-2019 Residential Fellow, Reynolds Journalism Institute, Missouri School of Journalism
Jump to Resources
Related Tags
Related Topics
Resource Video

Related Resources

ONA19

Design Newsroom Experiments to Test with Analytics

  • Shirley Qiu

This event is possible through the support of Chorus by Vox Media Presenter: Shirley Qiu is the Audience Engagement Strategist at the American Press Institute, where she helps...

ONA19

Local News Highlights: New Orleans

  • Tyree Worthy
  • Marta Jewson
  • Lauchlin Fields
  • Thomas Planchet

Close your conference with some local color and hear from some of the most important and innovative voices making journalism in the print, broadcast and digital space across...

ONA19

Decision 2020: The Immersive Election

  • Laura Hertzfeld
  • Ray Soto
  • Mia Tramz

This event is presented by Yahoo! News With major advances in VR and AR technology and distribution over the past four years, the 2020 election is gearing up to be the first...