How to Make Facebook Work for Your Local Newsroom

Presented at ONA19
September 11, 2019
More from this event →

Local news is definitionally what communities want and need to see, and this workshop from editors and directors at three local news institutions is how to hack social analytics to do it. Come for the analytics strategies and walk away with ideas tailored and manageable for small and local newsrooms.

This session is designed for:

  • Newsroom leaders looking for a network of support and accountability
  • Engagement editors seeking tips, strategies, goals and ideas
  • Anyone convinced social can be effective for small and local audience development

Speakers

Alyssa Passeggio
Director of Audience Development, NJ.com & The Star-Ledger
Elaine Piniat
Audience Engagement Editor, Newsday
Emily Ristow
Loyalty & Engagement News Director, American Press Institute
Social Conversation

Related Resources

ONA19

Platform Partnership Roundup for Local News

  • Josh Mabry
  • Amy Adams Harding
  • Gary Roundtree
  • Moderated by Amalie Nash

Major tech platforms have announced partnerships, funding and other opportunities for local news at a dizzying pace over the past year. In this session, we’ll clarify which...

ONA19

How Are Journalists Building Trust in Underserved Communities?

  • Sarah Alvarez
  • Sara Lomax-Reese
  • Madeleine Bair
  • Cliff Albright
  • Moderated by Martin Reynolds

This event is presented by John S. and James L. Knight Foundation Community Engagement – How are journalists building trust in underserved communities? What can we learn from...

ONA19

[BLANK] Is the Future of Journalism – Returns!

  • Kim Bui
  • Imaeyen Ibanga
  • Brian De Los Santos
  • Latoya Peterson
  • Moderated by Robert Hernandez

Join some of the best and brightest in digital journalism for a redux of last year’s popular and exciting “[BLANK] is the Future of Journalism” game show and panel...