Audience Engagement
What Journalists Can Learn from Game Designers About Engagement
- Lindsay Grace
Game designers know how to create immersive and transformational storytelling experiences, using rigorous user feedback testing and rapid iteration. Closing keynote speaker...
2015 Lightning Talks
ONA hosted another round of community-pitched lightning talks, wherein we ask speakers to present a big idea, but keep it short and sweet — five minutes, to be exact. Arielle...
A Three-Part Plan for Audience Engagement
- Greg Emerson
- Carla Zanoni
- Alexandra Smith
The competition for readers is only getting fiercer as new apps and social platforms make a la carte consumption of news the new norm for an increasingly sophisticated audience....
Black Twitter and Beyond
- Tanzila Ahmed
- Meredith Clark
- Sharis Delgadillo
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Moderated by Dexter Thomas Jr. and Tracie Powell
Challenging police narratives, questioning how we cover racial issues and the justice system, encouraging a more nuanced view of our culture beyond stereotypes — Black Twitter...
Community Engagement Models for More Inclusive Journalism
- Josh Stearns
- Jennifer Brandel
- Laurenellen McCann
We can build more diverse and inclusive journalism if we engage directly with community members. This interactive session — part discussion, part workshop — will take...
Engaging Communities From the Ground Up With The Coral Project
- Greg Barber
- Sydette Harry
- Andrew Losowsky
Comments sections and other collaborative spaces often fall short of their potential to stoke new ideas, galvanize civic interest and connect people on topics they love. In this...
Find the Metrics That Matter for Your Newsroom
- Anjanette Delgado
- Rob Gates
So you want to identify the numbers that move your business’ bottom line AND the numbers that move your readers. You want to know how, in a sea of data, you can select a few...
La “Cronaca Italiana” Instagram project: how a main stream media handed out their social account to citizens
Which is the best way to involve local communities in your information’s ecosystem? What does “engagement” really mean? Our answer is: give them your home’s keys. During...
Meaningful Measurement: An Audience-First Approach to Data
- Dana Chinn
With the overwhelming amount of traffic data available, journalism often seems more about numbers than people. The director of USC’s Media Impact Project will explore how...