London16
Does Your Newsroom Look Like Your Target Audience?
- Elinor Shields
- Olga Stern
How can we match our teams to rapidly growing diverse audiences to produce truly relevant content? Specifically, as European newsrooms seek to engage more women, what steps are...
It Just Got Personal: Engagement via Chat Apps
- Sarah Marshall
Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for...
When News Breaks Bad: UGC in the Newsroom
- Fergus Bell
- Mandy Jenkins
User-generated content is an increasingly valuable resource for journalists but also a potential source of well-intentioned missteps. In 2015 alone, terrorism, natural disasters...
Click. Watch. Share. Getting socially engaging video right
- Liam Corcoran
- Sarah Frank
The popularity of video content has exploded over the last several years, and audiences are hungry for more original content. We’ll discuss what content plays well, and what...
People You May Know: Your Audience
- Renée Kaplan
- Mary Hamilton
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Moderated by Federica Cherubini
Join us for this exceptional kick-off to our day of audience engagement, as our experts mine their experimental approaches to discuss what we know about the communities we serve,...
Hang Time: How Long Does Your Audience Stay With Your Data?
- Moritz Klack
Do people actually interact with interactives? How do you make your audience feel emotionally connected with your data? The Berliner Morgenpost’s Moritz Klack will discuss how...
Knocking Down the Language Barrier
- Stijn Aelbers
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Moderated by Eliza Anyangwe
Whether we’re talking about the migrant routes in Europe, countries where multiple languages are spoken or conversations around terrorism and extremism, hot-button topics in the...
Reaching Unexpected Audiences With New Platforms
- Erica Berger
New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn’t expect. Although this...
What Journalists Can Learn from Game Designers About Engagement
- Lindsay Grace
Game designers know how to create immersive and transformational storytelling experiences, using rigorous user feedback testing and rapid iteration. Closing keynote speaker...