A Three-Part Plan for Audience Engagement

Presented at ONA15
September 23, 2015
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The competition for readers is only getting fiercer as new apps and social platforms make a la carte consumption of news the new norm for an increasingly sophisticated audience. Luckily,  you don’t need a team of engineers to reach those readers – you just need a good plan for engagement. We’ll discuss three basic approaches, including newsletters, social media strategy and audience metrics, to give you the tools you need to help bring quality journalism to the widest possible audience, no matter the size of your organization.

Resource

http://bit.ly/ona15plan – session slide deck

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Speakers

Greg Emerson
Deputy Editor, Emerging Technologies
Carla Zanoni
Executive Emerging Media Editor
Alexandra Smith
Engagement Editor, WhereBy.Us
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