Search Results: Local News

77 results

A screenshot of a quote: "We are leaning into newsletters as a platform we have more control over. Social media engagement has really plummeted for us, so we are looking for ideas of how to stay present and continue serving audiences there given our limited capacity to adjust and adapt to social media changes."

Beyond Twitter and Meta: What’s next for social media

  • Shay Totten
  • Moderated by Hanaa Rifaey, Susan Gonzalez, Apryl Pilolli, Adriana Lacy, Meghan Murphy and Upasna Gautam

When Elon Musk completed his acquisition of Twitter at the end of October 2022, it signaled the end of the golden age of social media for news organizations. Meta had already...

ONA22 Build a Visual-First Strategy for Immediate Audience Engagement

Build a Visual-First Strategy for Immediate Audience Engagement

  • Elodie Mailliet Storm
  • Martin do Nascimento
  • Michelle Kanaar

Photojournalism drives reader engagement. Research shows that on average an audience will read 50% of a story but will look at all photo and video content. In addition, strong...

ONA22 Syndication Without Tears: Best Practices in a Distributed World

Syndication Without Tears: Best Practices in a Distributed World

  • Bernie Davis
  • Isaac Teich
  • Ian Kennedy
  • Emily Brown

In a post-social world, reaching new readers on news platforms is an essential tool for growing audience and revenue. This archived session from ONA22 utilizes real-world...

ONA22 First Amendment Clinic: Local News Edition

First Amendment Clinic: Local News Edition

  • Jeje Mohamed

Too often, reporters and local news outlets encounter barriers as they work to access information and hold power to account. In this archived session from ONA22, experts examine...

ONA22 Opportunities for Winning Gen Z and Millennial Audiences

Opportunities for Winning Gen Z and Millennial Audiences

  • Najja Parker
  • Allison Shirk
  • Felicia Mello
  • Mary Kelli Palka
  • Moderated by Elite Truong

What do news consumers ages 16 to 40 want? The news habits and attitudes of this age group show opportunities for news organizations to expand and diversify their audiences. A...

ONA21

Local Journalism: Building a Business of Trust Through Collaboration For a Sustainable Model

  • Paul Cheung
  • Jim Vandehei

In this sampling of Knight Foundation’s Informed & Engaged show, we discuss models for successful approaches to local news and community-serving journalism. These two...

ONA21

Looking At a Career in Local Broadcast As a Pathway to Digital Success

As legacy print outlets and digital sites struggle in a post-COVID world, TEGNA VP of Digital Content Joanie Vasiliadis and TEGNA Regional Digital Director Jessica Mullins share...

ONA21

Telling Climate Change Stories That Matter: From Impacts to Solutions

Climate change is the biggest and most under-reported story of our time. It affects our health, safety, and wallets, but most people are unaware of the connections. We discuss...

COVID-19 Misinformation Playbook

In late 2020, a group of reporters and editors from around the globe convened as part of the Online News Association’s Community Circles program. The journalists and editors...

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