Real Life Local News Revenue Experiments (That Aren’t Advertising)

Presented at ONA19
September 11, 2019
More from this event →

The myriad and manifest funding challenges facing local news won’t be resolved by the whims of the big global brands or via incremental tweaks to an old advertising model, but with new business models that drive revenue in entirely new ways.

This session is designed for:

  • Publishers looking for newsroom-relevant revenue to bolster or replace old models
  • Anyone interested in new ways to support the work of local news organizations
  • Advocates who want to peel back exclusionary layers of subscriptions and paywalls

Speakers

David Cohn
Senior Director, Alpha Group, Advance
Christopher Wink
CEO, Technical.ly
Kim Bui
Director, Audience Innovation, Arizona Republic
André Natta
Editorial Director, Lenfest Local Lab, Lenfest Institute for Journalism
Jump to Resources
Related Topics
Social Conversation

Related Resources

ONA19

New Iterations in News Philanthropy

  • Annie Madonia
  • Alice Rhee
  • Richard Wagoner
  • Rodney Gibbs
  • Moderated by Alison Go

While philanthropic giving has long been a part of our news infrastructure, recent iterations present new experiments and proposed new models for funding journalism. We’ll hear...

ONA19

CrowdTangle Trends Report: How Is Local News Performing on Facebook in 2019?

  • Amber Burgess
  • Emily Ristow
  • Heather Ciras
  • Glen Hale

This event is presented by Facebook Be the first to see CrowdTangle’s U.S. Local News Trends Report, an analysis of how local news is performing on Facebook so far in 2019. This...

ONA19

Explaining the Explainer: How to Make Videos that Resonate

  • Imaeyen Ibanga
  • Versha Sharma
  • Valerie Lapinski

You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of...