Millennials Aren’t Just Snake People! Breaking Down The Monolith

Too often, we talk about “Millennials” as if it’s a homogenous group, possibly comprised entirely of snake people. Thanks to new research from the American Press Institute, we’ll start breaking down various categories of millennials, with the goal of helping you better understand the next generation of news audience and how to reach different communities. We’ll also get a real-world sense-check from Mic.com’s James Allen.

Featuring

James Allen

VP, Communications and Strategy, Mic

Jennifer Benz

Deputy Director, The Associated Press-NORC Center for Public Affairs Research

Jennifer Maerz

Freelance Writer & New Media Consultant, Former Editor-in-Chief of The Bold Italic

Kevin Loker

Program Manager, American Press Institute