Make It and Take It Engagement Strategy Workshop

Do you have a project (or beat) that you want to engage your audience around? This workshop takes you through the steps of building a plan to reach the people you want to reach. Walk in with an idea, walk out with a written plan for achieving that goal (and an accountability buddy to help you stick to it). This will be an interactive session during which you’ll rotate through several mini-exercises.

This session is designed for:

• Anyone in a newsroom interested in engaging their audience around a project, beat or vertical

• Audience engagement and social team members who are looking for inspiration or a refresh on building out an engagement strategy

Speakers

Ashley Alvarado

Manager, Public Engagement, LAist – Southern California Public Radio

Julia Haslanger

Engagement consultant

Alex Laughlin

Podcast Producer, BuzzFeed

Jennifer Brandel

CEO, Hearken