How To Grow Your Reader Revenue by Testing Faster and Better: Lessons from the Facebook Accelerator

Presented at ONA20
September 30, 2020
More from this event →

This resource is sponsored by:

Overcome your HPPOs (highest-paid-person’s-opinion), learn more about your audience and help them support you financially more than ever by learning to test and iterate faster than ever before. Learn how publishers were “liberated by smallness” and achieved steady revenue growth without expensive technology investments or massive changes to their workflow in this session featuring case studies from the Facebook Accelerator’s Membership community.


Speakers

Duc Luu
Publisher, Knight Foundation
Sonya Quick
Digital Editor • Adjunct Professor, Voice of OC • Chapman University
Jump to Resources
Related Tags
Related Topics

Related Resources

ONA20

How Crosswords and Other Puzzles Can Create More Loyal Readers (and Higher Revenue)

  • John Temple
  • Moderated by Hanaa Rifaey

Crosswords and other puzzles have been valued by print readers for generations. They can be even more valuable for online publications. The New York Times is an obvious example....

ONA20

Bringing Local News Back: Leveraging Independent Content Creators to Help Irrigate News Deserts

  • Vincent Wu
  • Greg Vederman
  • Jamie Burton

Shifting reading habits, social media, and 24-hour cable news have created “news deserts” throughout the country, where local news no longer exists. News Break will be...

ONA20

Reporting as Journalists of Color: Why We Need to Add “Safety” to Our Conversations about Diversity in Our Newsrooms

It seems everyone in journalism is talking about the importance of diversity in the newsroom. What’s missing in the conversation are the specific safety risks journalists of...