Getting People to Pay for Local News Online

Presented at ONA19
September 11, 2019
More from this event →

Going beyond page views and duration, analysts with Northwestern’s Medill School delved into reader and subscriber behavior data from 16 news markets large and small and will present research findings that detail who pays for local news online, and why.

This session is designed for:

  • Newsroom leaders looking to capture the metrics that better correspond to a reader-pay model
  • Publishers interested in what motivates readers to pay, and the consumption habits of those that do
  • Anyone seeking to understand the state of play in local news online

Featuring

Christine Taylor
Managing Editor, Audience, Chicago Tribune
Audrey Cooper
Editor in Chief, San Francisco Chronicle
Edward Malthouse
Haven Professor, Medill School, Northwestern University
Tim Franklin
Senior Associate Dean, Medill School, Northwestern University

Related Resources

ONA19

Founders and Firsts: 20 Years of ONA

  • Moderated by Sara Catania

This year, ONA celebrates 20 years of training, networking and honoring excellence in journalism. We’ve organized a Featured session super-group of ONA all-stars: some of our...

ONA19

From Fake Video to Twitter Bots: Tips & Tricks For Exposing Disinfo

  • Andy Carvin
  • Nadine Ajaka

Political campaigns are now taking place online and disinformation is increasingly a part of the information ecosystem. As newsrooms gear up for 2020 election coverage, they’ll...

ONA19

How Stories Communicate and Engage People with Climate Change on a Local Level

  • Clarisa Diaz
  • Julia Kumari Drapkin

By applying a design thinking focus to storytelling, audience engagement and participatory projects, science journalists and newsroom leaders can demonstrate different ways of...