Explaining the Explainer: How to Make Videos that Resonate

Presented at ONA19
September 11, 2019
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You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of success. Learn how these frameworks guide video production and when you should break the rules in this essential video masterclass.

This session is designed for:

  • Newsrooms that would like to produce better long-form videos
  • Journalists trying to understand how watch time and views reflect viral elements
  • Leaders looking for tangible workflow additions to take back to their home institutions

Speakers

Imaeyen Ibanga
Senior Context Producer and Presenter, AJ+
Versha Sharma
Managing Editor and Senior Correspondent, Teen Vogue
Valerie Lapinski
Managing Producer, Vox Video, Vox
Social Conversation

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