Explaining the Explainer: How to Make Videos that Resonate

You watch video. You love video. But do you know how to make a good video? For organizations that publish direct to platforms, watch time and views are the central indicators of success. Learn how these frameworks guide video production and when you should break the rules in this essential video masterclass.

This session is designed for:

• Newsrooms that would like to produce better long-form videos
• Journalists trying to understand how watch time and views reflect viral elements
• Leaders looking for tangible workflow additions to take back to their home institutions

Speakers

Imaeyen Ibanga

Senior Context Producer and Presenter, AJ+

Versha Sharma

Managing Editor and Senior Correspondent, Teen Vogue

Valerie Lapinski

Managing Producer, Vox Video, Vox