Dial ‘M’ For Mobile Revenue

Presented at London15: Mobile
March 5, 2015
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Yes, generating revenue from mobile is a challenge. Advertising space is scant, often accommodating only a single ad. The precision required in designing a mobile news app means there’s little room for mistakes. Metrics for measuring engagement aren’t standardized. The Monday Note’s Frédéric Filloux explores ways newsrooms can take advantage of the technology embedded in our phones to open the revenue flow.

Speakers

Frédéric Filloux
Head of Digital Operations, Groupe Les Echos
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