Developing the Audience You Don’t Have

Presented at ONA16
September 17, 2016
More from this event →

Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you’re not quite reaching. We’ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.


Featuring

Amy Vernon
Director of Audience Engagement, The Daily Dot
Carla Zanoni
Executive Emerging Media Editor, The Wall Street Journal
Meena Thiruvengadam
Head of Audience Development, Business Insider
Kim Fox
Senior Engagement Editor
Social Conversation

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