Developing the Audience You Don’t Have

Your analytics can tell you a lot about the preferences of the audience you have, but they also might give a hint as to audiences you’re not quite reaching. We’ll talk about strategies for developing a relationship with a whole new community segment, and how to build that into an expanding core group.

Featuring

Amy Vernon

Director of Audience Engagement

Carla Zanoni

Executive Emerging Media Editor

Meena Thiruvengadam

Head of Audience Development, Self-Employed

Kim Fox

Senior Engagement Editor, Cal Matters