Building Trust in Online Communities

Presented at ONA17
September 18, 2017
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How can old and new media organizations build on their strengths to engender trust in the age of endless online soapboxing, media pluralism and fake news? What can they learn from each other?

The Economist, the Intercept and News Deeply all seek smart, globally curious people who want to be a part of a community based on information and analysis, but approach their communities in a variety of different ways.

We’ll discuss practical tips on comment policies, Facebook groups, UGC verification, community moderation and more.

This session is designed for:

  • reporters seeking different approaches to building an active user community while gaining their trust
  • both digital entrepreneurs and those at more traditional outlets; we’ll discuss how having a famous traditional media brand is a blessing and a curse, as well as how journalism startups can build their credibility in a time when it is easy for anybody to publish anything

Speakers

Kim Bode
Community Editor of Geopolitics, Los Angeles Times/San Diego Union-Tribune
Rubina Fillion
Director of Audience Engagement, The New York Times Opinion
Adam Smith
Deputy Community Editor
Session Audio

Additional Reading

Social Conversation

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