Building Trust in Online Communities

Presented at ONA17
September 18, 2017
More from this event →

How can old and new media organizations build on their strengths to engender trust in the age of endless online soapboxing, media pluralism and fake news? What can they learn from each other?

The Economist, the Intercept and News Deeply all seek smart, globally curious people who want to be a part of a community based on information and analysis, but approach their communities in a variety of different ways.

We’ll discuss practical tips on comment policies, Facebook groups, UGC verification, community moderation and more.

This session is designed for:

  • reporters seeking different approaches to building an active user community while gaining their trust
  • both digital entrepreneurs and those at more traditional outlets; we’ll discuss how having a famous traditional media brand is a blessing and a curse, as well as how journalism startups can build their credibility in a time when it is easy for anybody to publish anything

Speakers

Kim Bode
Community Editor of Geopolitics, News Deeply
Rubina Fillion
Director of Audience Engagement, The Intercept
Adam Smith
Deputy Community Editor, The Economist
Session Audio

Speaker Resources

Social Conversation

Related Resources

ONA17

Expert Interview Advice from David A. Fahrenthold

  • David A. Fahrenthold
  • Moderated by Megan Chan

David A. Fahrenthold will walk through how he mixed good ol’ shoe leather reporting and social media to write some of the most impactful stories of the 2016 presidential...

ONA17

IRE Takeover on Data Tricks and Tactics

  • Moderated by Anjanette Delgado

Our Under the Hood sessions offer a deep dive into bold ideas and are led by all types of newsroom leaders. In this special session, our friends at Investigative Reporters and...

ONA17

Thoughtful Testing: How to Ask the Right Questions in A/B Tests

  • Sophie Ho
  • Angela Wong

A/B tests, surveys and other testing tools are critical for getting user *experience* feedback, but thoughtful product development requires asking the right questions before you...