Rubina Madan Fillion

Associate Editorial Director, A.I. Initiatives • The New York Times • New York, NY
Last edited May 22, 2024

Rubina Madan Fillion is the Associate Editorial Director of A.I. Initiatives at The New York Times. She’s part of a cross-disciplinary team that leverages generative artificial intelligence and other forms of machine learning for the benefit of journalists and audiences, while ensuring the responsible use of these technologies. She previously worked for Times Opinion as the Director of Strategy, partnering with leaders in editorial, product and operations on department goals, new products and annual budgeting to advance the long-term mission of opinion journalism. She was also the Director of Audience for Times Opinion and the founding Director of Audience Engagement at The Intercept. Rubina spent seven years at the Wall Street Journal, most recently as a social media editor. She has taught graduate-level digital journalism courses at Columbia University and New York University. She serves on the boards of the Online News Association and the Deadline Club, New York’s chapter of the Society of Professional Journalists. Rubina was part of the 2017 cohort of ONA’s Women’s Leadership Accelerator. She holds a bachelor’s degree from Emory University and a master’s degree in journalism from Columbia University.

This is a candidate for the 2023-24 ONA Board of Directors election.

Rubina’s vision for the future of digital journalism

One of the best aspects of being involved with ONA has been that it encourages knowledge sharing and cross-collaboration across the industry, not just within a given organization. I’ve learned so many best practices from ONA sessions and from the people I’ve met over the years at conferences and events. That’s something I want to encourage more of: the idea that we’re all in this together, trying to figure out what the future of journalism looks like and how to make it sustainable.

When I joined the ONA board back in 2019, one of my goals was to support other women in their journalism careers. I’m a proud member of the 2017 cohort of the Women’s Leadership Accelerator, which was a transformative experience for me and many others. I’m now involved with the ONA WLA program as a speaker, coach and organizer. This is a program that has benefitted hundreds of women, and has the potential to be even more ambitious in its mission and scale. I’m excited to continue the work of elevating women and people of color, giving them the tools they need to be influential leaders in our industry.

For most of the four years I’ve served on the ONA Board, we’ve been in a pandemic that has upended our professional and personal lives. As many of us transition back to working in offices, it’s worth considering what lessons we can take from this tumultuous time. It was a period that had many of us reassessing how we spend our days, avoid burnout and support our colleagues. We shouldn’t aim to go back to the way things were — we should aim to do better.

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