Beyond Audiograms: Audience Engagement in Podcasting

Audience communities are as unique as the audio products they are built around, and engagement strategies can and should reflect that diversity. From social metrics to SMS chat bots to Facebook groups, there are portable, scalable concepts that promote products while also fueling storytelling.

This session is designed for:

• Audio-oriented newsroom leaders looking for new promotion concepts
• Engagement officers trying to fine-tune their outreach
• Anyone who wants to better share and communicate with an engaged listener community

Speakers

Alex Laughlin

Audio Producer, BuzzFeed

Brianne O'Brien

Lead Audience Development Editor, BuzzFeed

Ashley Alvarado

Director, Community Engagement, LAist – Southern California Public Radio

Byard Duncan

Engagement Reporter, Reveal from The Center for Investigative Reporting