Under the Hood: 5 Takes on Revenue

Presented at ONA17
September 18, 2017
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Our Under the Hood sessions offer a deep dive into bold ideas led by newsrooms of all types.

In this unconventional format, we’ll start with lightning talks on five revenue models for news. From there, you can choose your own adventure and pick the approach that you find most interesting to get a more detailed look at how it’s been implemented.

Topics covered include:

  • Zone 1: Monthly subscriptions for a wide variety of news content with Scroll – Tony Haile
  • Zone 2: Earning revenue with content licensing – Kate Myers
  • Zone 3: All-digital premium subscription models with STAT Plus – Angus Macauley
  • Zone 4: Readers support real journalism when given the chance. Here’s how newsrooms worked together to launch membership programs, with lessons learned from the News Revenue Hub – Jason Alcorn, Jenna Mallette, Ben Nishimoto, Aaron Sharockman
  • Zone 5: Develop a strong ad products team & facilitate newsroom collaboration – Jeff Burkett, Nina Lassam, Erica Osher

  • This session is designed for:

  • Newsroom leaders interested in a big-picture look at revenue models
  • Those who may be looking for inspiration for new revenue streams
  • Anyone with a general interest in what’s working to bring more $$ into news right now

  • Speakers

    Jason Alcorn
    Nonprofit News Consultant
    Jeff Burkett
    VP, Ad Innovations
    Tony Haile
    CEO, Twitter
    Nina Lassam
    Sr. Director
    Angus Macauley
    Chief Revenue Officer
    Jenna Mallette
    Chief Operating Officer
    Kate Myers
    Executive Director, Revenue and Operations
    Ben Nishimoto
    Director of Philanthropy, Honolulu Civil Beat
    Erica Osher
    Director of Sponsorship Products
    Aaron Sharockman
    Executive Director, PolitiFact


    Andrew Losowsky
    Project Lead, Vox Media
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