How Questions Saved My Life and Publishing Industry in Europe

Presented at ONA16
September 17, 2016
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How do you make people listen to you and stay alert in a conversation? By asking the right questions. What comes naturally in a human conversation has been neglected in publishing for too long. A bunch of European publishers just managed to change that. Anyone who cares about their community can do the same.

Pia Frey: I’m 28, coming from Berlin, Germany. My life has been evolving around questions: first as a philosophy student, then as a journalist, as a publisher of best-selling books that consist of nothing but questions and as founder of a startup that engages users – through questions.

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