Audience Engagement
Planning Chat for Scale by Predicting a Two-Way Conversation
- Emily Withrow
- Zach Seward
- Ariana Tobin
Chat apps and text messages are wonderful tools for starting a back-and-forth conversation with your audience. But as your audience grows into the thousands, how do you maintain...
The Election Will Not Be Televised: The 2016 Presidential Reality Show on Social
- Ashley Codianni
- Versha Sharma
The 2016 presidential race is unlike anything we’ve seen in generations — and we’ve never had more tools to cover it. We’ll talk about the process for producing pieces on...
What We Really Mean When We Talk About Empathy and Analytics
- Shannon McGregor
- Scott Smallwood
The conversation around analytics has evolved way beyond simple click metrics; you could say it’s gotten meta. Experts from the Engaging News Project and the Chronicle of Higher...
Crowdsourcing as the Ultimate Strategic Engagement
- Tobias Dorfer
- Katerina Stavroula
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Moderated by Mimi Onuoha
Crowdsourcing is more than harvesting content available on the social web. Mimi Onuoha, co-author of the Tow Center for Digital Journalism’s Guide to Crowdsourcing, will lead an...
Hang Time: How Long Does Your Audience Stay With Your Data?
- Moritz Klack
Do people actually interact with interactives? How do you make your audience feel emotionally connected with your data? The Berliner Morgenpost’s Moritz Klack will discuss how...
It Just Got Personal: Engagement via Chat Apps
- Sarah Marshall
Chat apps have emerged as a high-touch, high-engagement opportunity for newsrooms around the world. In particular, Snapchat has quickly risen to become an exciting tool for...
Knocking Down the Language Barrier
- Stijn Aelbers
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Moderated by Eliza Anyangwe
Whether we’re talking about the migrant routes in Europe, countries where multiple languages are spoken or conversations around terrorism and extremism, hot-button topics in the...
People You May Know: Your Audience
- Renée Kaplan
- Mary Hamilton
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Moderated by Federica Cherubini
Join us for this exceptional kick-off to our day of audience engagement, as our experts mine their experimental approaches to discuss what we know about the communities we serve,...
Reaching Unexpected Audiences With New Platforms
- Erica Berger
New platforms represent an opportunity to connect with your audience in innovative ways. But they also offer the opportunity to find audiences you didn’t expect. Although this...