Storytelling from the Smartphone Lock Screen

Presented at ONA16
September 17, 2016
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The Quartz app was only a few days old when it sent a push alert that gave us all goosebumps: Author Harper Lee has died at the age of 89. “Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird.” Plenty of apps sent push notifications announcing Lee’s death, but Quartz’s did more than convey the news. It struck an emotional chord; it eulogized. Lock screens are growing as an exciting medium for short-form storytelling. Join us as we talk about the changing push landscape, and how messaging strategies have evolved over time; show favorite examples of the form; share tips on writing notifications that sing and offer a glimpse at experimental new tools that are making push even more personal.


Speakers

Eric Bishop
Assistant Editor, Mobile, The New York Times
Adam Pasick
Push Editor, Quartz
Madeline Welsh
Associate Editor, Guardian Mobile Innovation Lab
Speaker Resources
Social Conversation

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