Storytelling from the Smartphone Lock Screen

Presented at ONA16
September 17, 2016
More from this event →

The Quartz app was only a few days old when it sent a push alert that gave us all goosebumps: Author Harper Lee has died at the age of 89. “Shoot all the blue jays you want, if you can hit ‘em, but remember it’s a sin to kill a mockingbird.” Plenty of apps sent push notifications announcing Lee’s death, but Quartz’s did more than convey the news. It struck an emotional chord; it eulogized. Lock screens are growing as an exciting medium for short-form storytelling. Join us as we talk about the changing push landscape, and how messaging strategies have evolved over time; show favorite examples of the form; share tips on writing notifications that sing and offer a glimpse at experimental new tools that are making push even more personal.


Speakers

Eric Bishop
Assistant Editor, Mobile
Madeline Welsh
Associate Editor, Guardian Mobile Innovation Lab
Additional Reading

Social Conversation

Related Resources

ONA16

reported.ly: The Story of Digital Media

  • Moderated by Mathew Ingram

Unique and experimental in its focus, structure and revenue stream, the two-year-old social news-wire project reported.ly uses social media platforms as a home for real-time news...

ONA16

VR Technical Session: Spatialized Audio Design

  • Nick LaMartina

Audio design remains one of the trickiest aspects to creating a good virtual or mixed reality piece. One of the leading audio producers experimenting with this new format, Nick...

ONA16

Designing More Emotionally Intelligent Digital Experiences

  • Anjali Mullany

A range of companies — from social networking startups to media organizations to tech titans like Facebook — have been boldly experimenting to allow audiences to express their...