Search Results:
547 results
Converting Subscribers with Newsletters
- Elisabeth Goodridge
- Scott Adams
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Moderated by Kim Fox
The renaissance in newsletters over the past couple of years has brought more attention to newsroom products, often with the happy benefit of driving more subscriptions. We’ll...
Creating Value With Memberships
- Jeanette Ageson
- Anita Li
- Heidi Strom Moon
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Moderated by Gonzalo del Peon
Memberships offer a unique value proposition: rather than a straight pay-for-content play, they seek to create an online community people pay to join, with the understanding that...
Events With an Editorial Lens
- Ariel Burkett
- Agnes Varnum
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Moderated by Celeste LeCompte
Events are rapidly proving to be a viable revenue stream for newsrooms large and small. We’ll look at a variety of event models and sizes, while keeping editorial parameters in...
Fostering Needed Conversations
- Sarah Alvarez
- Stephanie Brown
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Moderated by Sara Catania
In any community, difficult conversations need to be addressed, and news media are increasingly seen as a place to foster dialogue in a productive way. We’ll cover the...
Getting Beneath the Surface of Your Analytics
- Brittany Grant
- Ashish Patel
- Sonali Verma
You know the basics: clicks, shares and attention. They’re important for a baseline check and usually the requested figures from advertisers. We’ll discuss these (inescapable)...
Growing Your News Product from Scratch
- Anika Anand
- James Mirtle
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Moderated by David Skok
Launching a new media product takes grit, rapidly developing a relationship with an audience, and the ability to learn and adapt to their needs quickly. We’ve gathered...
News as a Community Conversation
- Ariana Tobin
- Jessica Best
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Moderated by Lindsey Wiebe
With a renewed focus on subscribers or members, mamy newsrooms are seeking to redefine their relationship with their community. Newsrooms large and small are developing new...
Retention: Are Subscribers Finding Value?
- David Grant
- T.J. Ortenzi
- Megha Satyanarayana
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Moderated by Angela Pacienza
Many newsrooms have made a successful push for subscriber or member growth in the past few years and are now turning to retention issues. How do we measure whether those buying in...
Seeking Growth in an International Audience
- Christian Oliver
- Millie Tran
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Moderated by Jessica Murphy
As newsrooms continue to seek new audiences to engage with their reporting, many are finding opportunities beyond their home country. We’ll look at opportunities for...