Want access to exclusive member-only content? Log in with your ONA member account.

Podcast Search Party: Casting for New Listeners

Presented at ONA17
September 18, 2017
More from this event →

The moment has arrived! Podcasts are finally getting the widespread attention they deserve. You’ve got a hell of an idea for a podcast, a sweet microphone setup and a soothing, melodious voice. But … how do people find your podcast in the first place? There are so many out there, and so few tools for discovery. Getting your content to listeners is widely recognized as a steep hurdle for podcasters, so we’ve assembled some of the most creative podcast marketing minds we could find to share their tips and tricks. Be prepared for candid advice, creative ideas and maybe even more bad, audio-related puns.

This session is designed for:

  • People thinking about podcasting, even if you haven’t kicked off your idea yet, so that you’re armed with the knowledge you need when you’re ready
  • Those who have a podcast, and are looking to get their content to new people
  • Newsrooms curious about podcast swag, meetups, chat forums and other ideas for connecting with your audience beyond just pushing that content out


Caitlin Thompson
US Director of Content, Coda Story
Michael O’Connell
Senior Digital Editor, It's All Journalism
Session Audio

Additional Reading

Social Conversation

Related Resources


We’re ~Journalists~ Too: Embracing Your New(ish) Newsroom Role

  • Kim Bui
  • Laura Davis
  • Elana Zak
  • Moderated by Timothy Wong

“I’m not a service department. Sorry-not-sorry!” If you’ve been tempted to utter that phrase, chances are you don’t have the words reporter or editor in your title....


Expert Interview Advice from David A. Fahrenthold

  • David A. Fahrenthold
  • Moderated by Megan H. Chan

This content is only available to ONA members.


Digital Journalism Insights: Lightning Talks from 2017 ONA Board Candidates

  • Moderated by Mindy McAdams

We’ll hear from key leaders in the digital journalism community — candidates for ONA’s Board of Directors — about how they approach the balance of innovation, engagement,...