How to Please Every Platform and Make Video Distribution Work

Presented at ONA18
September 12, 2018
More from this event →

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental challenge of video distribution, with views, subscriptions and other metrics only illuminating part of the solution.

This session is designed for:

  • Newsrooms looking for insight into what platforms work best for what purposes
  • Video producers interested in making the most of limited resources
  • Anyone who wants to understand the on- and off-platform video distribution split

Speakers

Ashley Codianni
Executive Producer of Social and Emerging Media for CNN Worldwide
Andrew Springer
Executive Producer, NBC News
Nadine Ajaka
Senior Producer, Video Platforms, The Washington Post
Session Audio

Social Conversation

Related Resources

ONA18

J-School Supplemental: Statistics and Research Methods

  • Alex Curry
  • Emily Van Duyn

Regardless of where you went to school and when, we all have gaps in our formal education. In a fast-changing digital media world, those blind spots can be real disservice. This...

ONA18

The State of Design and Tech in Texas

  • Gay Gaddis
  • Moderated by Matt Mansfield and Steve Dorsey

Design is much more than type selection, grids and color palettes. We are a multi-faceted and ever-evolving industry. This session is a raw and real look at how one Texan achieved...

ONA18

A Seat at the Table

  • Elena Bergeron
  • Sharon Chan
  • Kristie Gonzales
  • Moderated by Noelle Swan

Women and communities of color are underserved and underrepresented in digital news, as with every other major institution and field of work. What they need and demand is nothing...