How to Please Every Platform and Make Video Distribution Work

Presented at ONA18
September 12, 2018
More from this event →

Balancing servicing your own platform against the massive global audiences promised by Facebook Watch, Snapchat, Apple News, YouTube, Twitter, et. al., is the fundamental challenge of video distribution, with views, subscriptions and other metrics only illuminating part of the solution.

This session is designed for:

  • Newsrooms looking for insight into what platforms work best for what purposes
  • Video producers interested in making the most of limited resources
  • Anyone who wants to understand the on- and off-platform video distribution split

  • Speakers

    Ashley Codianni
    Executive Producer of Social and Emerging Media for CNN Worldwide, CNN
    Andrew Springer
    Executive Producer, NBC News
    Nadine Ajaka
    Senior Producer, Video Platforms, The Washington Post
    Session Audio
    Social Conversation

    Related Resources

    ONA18

    Fireside Chat with The Atlantic

    • John Saroff
    • Matt Thompson

    As the media world continues to shift, news organizations are constantly needing to reinvent themselves. With strong subscriber growth and editorial vision, The Atlantic has been...

    ONA18

    Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

    • Alex Samuels
    • Evan Mackinder
    • D. Patrick Rodgers

    A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an ...

    ONA18

    Making the (Internal) Case for New Products and Experiments

    • Emily Withrow
    • Rodney Gibbs

    You’ve been contemplating that secret idea — a good one that will change everything. But will anyone at your organization take you seriously? Making a successful pitch to...