How Facebook is Going for Local News

Presented at ONA18
September 12, 2018
More from this event →

In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By sharing data and opening books, however, publishers can preempt shock and work from a shared set of facts.

This session is designed for:

  • Anyone working in the local news industry and relying on Facebook algorithms for eyeballs
  • Newsrooms interested in a more collaborative, open relationship with their competitors
  • Journalists who want to know the real, complete picture on social metrics

Speakers

Sarah Whitmire
Social Media Editor, McClatchy
Anthony Quintano
Engagement Editor, Honolulu Civil Beat
Cal Lundmark
Regional Audience Growth Producer, The State
Kurt Gessler
Director of Editorial Operations, Chicago Tribune
Session Audio
Social Conversation

Related Resources

ONA18

Wall Street Journal: Designing for Capabilities

  • Shazna Nessa
  • Katharine Bailey

You are invited to join the Wall Street Journal newsroom and product teams as they share how they’re using research, data and internal testing to create unique, enriching...

ONA18

How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

  • Kim Fox
  • Sharon Chan
  • Josh Hart
  • Patrick Kerkstra

News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built...

ONA18

Ten Secrets of Fast Writing and Powerful Storytelling

  • Roy Peter Clark
  • Mallary Tenore

In a digital age, the craft of writing has never been more important. Incubating narrative energy, modulating voice, building special emphasis and exporting short-form concepts...