Funnel from Top-to-Bottom: Six Key Trends in Audience Engagement

Presented at ONA19
September 11, 2019
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This event is presented by Chartbeat

Anchoring the news industry’s move toward reader revenue is an equally dynamic shift in reader behavior – a shift that has implications for the the next generation of audience development and content strategy. In this year’s annual report on the state of reader engagement, Chartbeat’s Chief of Data Science, Engineering and Product focuses on key opportunities for publishers as they evolve strategies around acquisition, user experience, conversion, and content attribution. Spanning tens of thousands of sites worldwide and more than 50 billion monthly pageviews, Chartbeat’s analysis offers the most comprehensive view of reader behavior across news and media sites.

Speakers

Josh Schwartz
Chief of Engineering, Product and Data Science, Chartbeat
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