Driving Editorial Decisions with your Analytics

Presented at Dublin17
May 19, 2017
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We measure, measure and measure again. But the kind of information we’re supposed to collect, along with how it shapes our decision-making, shifts frequently. We’ll take a hard look at how to build a strategy for collecting metrics and when to let them drive editorial decisions.

Featuring

Alana Coates
Engagement Editor, Financial Times
Sarah Nasr
Executive Producer, AJ+ (Al Jazeera)
Paul Quigley
CEO, NewsWhip
Rachel Rodriguez
Senior Producer for Social Media, CNN
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