Advise, Explain, Engage: Grow Membership and Build Loyalty with a Successful Column

A successful column – like Slate’s Dear Prudence, the Advice King at the Nashville Scene or the Texas Tribune’s Texplainer – can be a simple but powerful centerpiece of an engagement strategy designed to attract new readers, cultivate returning visitors, convert long-time loyal users into paid members or some combination of the three.

This session is designed for:

Speakers

Alex Samuels

Reporter, Texas Tribune

Evan Mackinder

Senior Editor, Audience Engagement, News Revenue Hub

D. Patrick Rodgers

Editor, Nashville Scene