Looking to deepen your knowledge of the business side of journalism?
Join us for a free day of hands-on training with some of the top minds in digital journalism.
(The event is free; $5 ticket covers lunch.)
Sessions at ONACamp Phoenix will explore business and revenue models that are working well for news outlets across the country and the editorial overlap with business. You’ll hear from leaders at newsrooms large and small about how they are experimenting with ads, how they handle product management, and how user engagement can tie in with business goals.
Register TodayIn this full-day training, you’ll learn learn how to collaborate to align journalism and business goals in your strategy and news projects.
Date and Time
Saturday, November 8, 2014 from 9:00 AM to 5:00 PM (MST)
First Amendment Forum
Walter Cronkite School of Journalism and Mass Communication
555 N. Central Ave.
Phoenix, AZ 85004
Capturing Value: Audience Engagement and the Business of Digital News, a keynote conversation with Jake Batsell, Assistant Professor at Southern Methodist University’s Division of Journalism in Dallas, and author of the forthcoming Engaged Journalism: Connecting With Digitally Empowered News Audiences
Beyond Words: How Live Events Support Your Daily Journalism
Olivia Allen-Price, Interactive and Engagement Producer, KQED, and Megan Finnerty, Founder of the Arizona Storytellers Project, Arizona Republic
Metrics Worth Sharing with Advertisers
Stephanie Brower, Co-Head of Editorial Outreach, Chartbeat
Join the Club: Learn From Successful Membership Models
Catherine Green, Deputy Editor, Voice of San Diego
Sponsored Content: Balancing Journalistic Standards with Making Money
Julia Thompson, Digital Content Director, The Arizona Republic
The Product Side: Workflows and Lessons From Project Management
Sara Catania, Vice President of Digital News, NBC4 Southern California
How to Manage Your Community and Help Meet Business Goals
Steve Buttry, Lamar Visiting Scholar at Louisiana State University’s Manship School
Creating Structured Content That Engages Readers
David Cohn, Executive Producer, AJ+
Maximize Social Media Engagement and Advance Your Business Strategy
Emma Carew Grovum, Homepage and Social Media Editor, Foreign Policy