Branded content is a valuable tool for both advertisers and publishers. For advertisers, it provides a unique way to connect with desired audiences. For publishers, it can be used to … Learn about this subject.
Building Live Journalism for Digital and In-Person Audiences
Join editors from The Wall Street Journal’s live journalism team for an inside look at developing engaging, newsmaking live events for hybrid audiences. The Journal’s live journalism portfolio spans multi-day … Learn about this subject.
Mythbusters: Dispelling Common Misconceptions About Mobile Readers
There are many common misconceptions about mobile audiences: they don’t engage with longform journalism; they like “sugar rush” content; and they are not loyal readers. Join SmartNews in a data-driven … Learn about this subject.
Design Once, Publish Everywhere: How to Accelerate and Elevate Your Newsletters, Social Media, Video and More
Change is the only certainty in this news environment. Every day you must meet the news moment with speed, ease and creativity, all while driving deeper audience engagement. Cue, Canva: … Learn about this subject.
Why Real-Time Centric Analytics Failed News
Breaking the addiction to real-time analytics has never been easier — especially if you’re under pressure to monotonously iterate and explore new business models and are lost in a sea … Learn about this subject.
Master the Moment: Maximized Video Storytelling for a Remote, Digital World
Storytelling may be simple, but time, technology and a fractured political spectrum have transformed the creation and delivery methods for video news teams. Productions have shifted to a social media-driven, … Learn about this subject.
Earn Trust to Help You Survive and Thrive Financially (and Retain Subscribers!)
Journalism costs money. Have you talked about this with your users? Do they know why supporting you is important to the communities you serve? Talking about your value is an … Learn about this subject.
How and Why We Should Democratize the CMS
Transitions into new technologies and platforms must be approached from both a business and editorial perspective, and must include and reflect a variety of voices at every step in the … Learn about this subject.
Get Credit for the Ethics and Fairness Behind Your Election Coverage
Journalists have ethics? No way? As a journalist, you know how hard you work to be fair and ethical, but do your users? Probably not. Get tips on how you … Learn about this subject.
Tell your own story. You’re part of “the media” but don’t let that define you.
Trust in “the media” is low and in some cases, there may be good reason for that. But, you’re part of “the media” too, right? And you produce honest, ethical, … Learn about this subject.