You Can’t Duck The Math: Entrepreneurial Journalism

Whether you’re planning to strike out on your own or spend your career working for The Woman, everybody must understand the economics of online: the market, the audience, ad vs. pay models, metrics. For traditional organizations, having entrepreneurial journalists on staff who understand the product, marketing and ad sides of the business is a huge plus. For students or others who are contemplating taking the plunge, here’s what you must know.