WANTED: Journalists Ready to Actively Earn Audience Trust

Presented at ONA18
September 12, 2018
More from this event →

WANTED: Journalists Ready to Actively Earn Audience Trust 
Don’t think of distrust as a big-picture industry problem. Think of it as something YOU can address now by making trust-building part of your day-to-day routine. What are the complaints you hear most from your community? Bring 'em. You’ll hear from newsrooms about what has worked for them, and you'll leave this session with ideas for addressing your challenges head-on. It's time to create a new relationship with your community, and it's up to you to do it.

Speakers: Joy Mayer  and Lynn
​Joy Mayer and Lynn have worked with 53 newsrooms as part of the Trusting News project and can't wait to share what they're learning. 

How are Unconference pitches selected:

  1. Registered ONA18 attendees pitch ideas throughout the summer
  2. ONA18 attendees vote on Thursday and Friday of the conference for topics they feel should be added to the schedule
  3. Successful submitters present on Saturday
Related Tags
Related Topics
Social Conversation

Related Resources

ONA18

Wall Street Journal: Designing for Capabilities

  • Shazna Nessa
  • Katharine Bailey

You are invited to join the Wall Street Journal newsroom and product teams as they share how they’re using research, data and internal testing to create unique, enriching...

ONA18

How’s My Story Doing? Custom Analytics and Empowered Local Newsrooms

  • Kim Fox
  • Sharon Chan
  • Josh Hart
  • Patrick Kerkstra

News needs more than pageview data to understand what audiences are willing to pay for. In new, distinct approaches, The Seattle Times and The Philadelphia Inquirer have built...

ONA18

How Facebook is Going for Local News

  • Sarah Whitmire
  • Anthony Quintano
  • Cal Lundmark
  • Kurt Gessler

In early 2018, Facebook made a series of large-scale changes to its Newsfeed and to the system used to track these changes, sending shockwaves through the news industry. By...