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The Brand Is Dead; Long Live the Brand!

Presented at ONA11
September 23, 2011
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Until now, news consumers have looked to the identity and authority of brands to filter their news experiences. But today, as social filters separate news products from brands, stories increasingly exist on their own terms. What does that mean for journalism? How will websites change as a result?


Matt Thompson
Editor in Chief, Reveal / The Center for Investigative Reporting
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