Strategies for Building Customized Tools with Tarbell

Presented at ONA15
September 23, 2015
More from this event →

Stories that warrant a “Tarbell project” generally have exceptional photography, long-form, narrative storytelling, and rich, multimedia elements. These are special projects, but they don’t need a huge team to pull them off. Al Jazeera America created Tarbell templates that empower features and photo editors to build useful, reusable projects with little assistance on deadline, and for code-savvy multimedia staffers to create more elaborate projects. We’ll share examples of how we created some simple templates with a tiny team, and you’ll leave ready to create your own.


Speakers

Joanna S. Kao
Multimedia Reporter / Interactive Developer, Al Jazeera America
Alex Newman
Assistant Editor, Multimedia, Al Jazeera America
Related Topics
Social Conversation

Related Resources

ONA15

Tomorrowland: The Staff and Audience We Should Be Building Toward

  • Justin Ellis
  • Tasneem Raja
  • Caitlin Thompson

Structuring your media company for the future will require not just aspiring to engage your desired audience … you’ll need to staff for that audience with intent. We’ll look...

ONA15

How many newsletters do you need?

Many organizations are trying to reach a range of audiences – with different interests who like different types of content. We know that email newsletters are effective in...

ONA15

The Revenue Review: Memberships, Advertising and Events

  • Joy Robins
  • Evan Smith
  • Mary Walter-Brown
  • Moderated by Kai Ryssdal

Most news outlets have three main revenue streams: memberships / subscriptions, advertising, including sponsored content, and events. We'll hear from newsroom executives...