Stories are the New Story: Making Vertical Content Work

Presented at ONA17
September 18, 2017
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Vertical content — think Snapchat Discover or Instagram and Facebook Stories — is becoming ubiquitous. We’ll dive into a mix of theory and practical tips for getting your stories out in vertical, mixed media formats. We’ll address reader behavior patterns such as eye movement, content placement and story timing, and combine this with practical tips for story structure. We’ll also share and demonstrate templates we’ve developed for creating vertical content that includes a mix of text, graphics and video.

This session is designed for:

  • Anyone interested in creating vertical, mixed media stories for Instagram, Snapchat Discover or other platform
  • Product team members looking for some inspiration on templates and design


Fernanda Braune-Brackenrich
Snapchat Producer and Editor
Jake Grovum
US Social Media Editor
Session Audio

Additional Reading

Social Conversation

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