Stories are the New Story: Making Vertical Content Work

Presented at ONA17
September 18, 2017
More from this event →

Vertical content — think Snapchat Discover or Instagram and Facebook Stories — is becoming ubiquitous. We’ll dive into a mix of theory and practical tips for getting your stories out in vertical, mixed media formats. We’ll address reader behavior patterns such as eye movement, content placement and story timing, and combine this with practical tips for story structure. We’ll also share and demonstrate templates we’ve developed for creating vertical content that includes a mix of text, graphics and video.

This session is designed for:

  • Anyone interested in creating vertical, mixed media stories for Instagram, Snapchat Discover or other platform
  • Product team members looking for some inspiration on templates and design

Speakers

Fernanda Braune-Brackenrich
Snapchat Producer and Editor
Jake Grovum
US Social Media Editor
Session Audio

Additional Reading

Social Conversation

Related Resources

ONA17

We’re ~Journalists~ Too: Embracing Your New(ish) Newsroom Role

  • Kim Bui
  • Laura Davis
  • Elana Zak
  • Moderated by Timothy Wong

“I’m not a service department. Sorry-not-sorry!” If you’ve been tempted to utter that phrase, chances are you don’t have the words reporter or editor in your title....

ONA17

Expert Interview Advice from David A. Fahrenthold

  • David A. Fahrenthold
  • Moderated by Megan H. Chan

David A. Fahrenthold will walk through how he mixed good ol’ shoe leather reporting and social media to write some of the most impactful stories of the 2016 presidential...

ONA17

Newsworthy! The Results of the First Global Study on Newsroom Technology

The International Center for Journalists (ICFJ) and the John S. and James L. Knight Foundation cordially invite you to a reception to reveal the groundbreaking findings of the...