Simplify and Contextualize Your Audience Data with Metrics for News
Published January 30, 2025
This resource is sponsored by:
Does this sound familiar? You’re writing about something important and it’s not getting the reader attention you had hoped. You begin asking yourself: Can we do something different? If so, what and how can we know if it works?
Learn how newsrooms from the U.S. and Canada that use API’s Metrics for News (MFN) to launch new products, present journalism in new formats, stop producing what isn’t working and improve reader experiences.
Video chapters
- 00:00 – Opening
- 01:00 – Intro by Liz Worthington
- 01:31 – Speaker intro Erin Lebar
- 01:56 – Speaker intro Elizabeth Couch
- 02:44 – Session roadmap + takeaways
- 03:03 – How do you know what’s working?
- 21:33 – Building data literacy
- 32:26 – Craft a strategy to ensure audiences respond
- 42:01 – Audience data challenges Q&A
- 50:41 – Top tips to take away
